Mobile-first is not a new concept anymore. The practice is gaining increased attraction with each passing day. This is primarily because of the surge in mobile users accessing the Internet. Today, more than one-half of the entire web users like to access websites on their mobile devices. Reasons are many for doing so, ranging from ease of carrying mobile devices around to requiring less amount of data for a quick check.
Because of the surge in mobile preference, you need to keep your website mobile friendly. Here are some effective tips for keeping your website mobile-ready at all times:
- Avoid Flash
Flash has become an obsolete and undesired technology. Though Flash offers a better way to cater media, it weakens a website’s optimization for mobile devices. Hence, you might need to avoid using Flash elements on your website if mobile traffic is your primary concern.
- Employ Bootstrap-Like Frameworks
Bootstrap is a front-end framework designed specifically to resize any webpage automatically and quickly according to the device size. If you don’t want to use Bootstrap for some reason, then there are several other alternatives like Foundation 3 and TukTuk available that you can employ for fulfilling the same purpose. Using such systems is easy even for starters.
- Use Media Queries
Media queries ask a device about its size. Thereafter, it directs the browser to display the entire content in line with the set of CSS that’s present there for the device size found. Whilst working with media queries, you need to carefully research on all devices that are accessing the website. Not just two or three of the most frequently used but all of them.
- Optimize Images
Compared to desktops, the bandwidth available to mobile devices is much smaller. It’s natural that loading a 1MB thumbnail, which might appear a full-size image on a desktop, might annoy a mobile user. Hence, you need to optimize images so that they instantly load when viewed on mobile devices.
- Pick a Responsive Theme
Responsive themes allow website content to be rendered mobile-ready. Moreover, these themes provide a high-quality display to mobile users. For, websites that don’t require a heavy amount of customization are ideal to make use of responsive themes. There are thousands of paid and free responsive themes that one can choose from.
- Retain Branding
While making your website mobile friendly, ensure that you aren’t marring any of your branding elements. This includes the logo, color schemes, styles, etc. You might like to invest some more time instead of just cutting branding elements out of the scene.
- Set up Mobile Redirection for Mobile Users
Servers are capable of identifying mobile devices. Hence, you need to make sure that mobile users are automatically redirected to the mobile version of your website when they access the desktop version of your website. However, allow an option “desktop version of the website” to let users looking specifically for the desktop website.
- Take a Simplistic Design Approach
Mobile users might not be that different from desktop users, leave the preference for simple designs. Users accessing a website from mobile devices are looking for instant load up at most times. Using large and complicated design in these cases might lose user interest, hence keep the design simple.
- Test Screen Compatibility
Testing is very important to ensure your mobile design is working alright. For this, you need to collect sufficient mobile screen data and run emulations of your website on such mobile screens to check for compatibility.
- Use Standard Fonts
No doubt, custom fonts can pave the way for websites to build a brand and present content uniquely. However, mobile users are prompted to download such fonts to view the content. Unfortunately, most mobile users don’t like it. So use standard fonts.
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