AB testing

How To Run A/B Testing With Instagram and Snapchat

Even though their programme is minimalistic, Instagram possible expends hefty effort in coming up with and testing it. though they haven’t in public shared a lot of concerning their own A/B testing strategy, their partners and peers have.

Facebook printed some glorious info description air lock, their A/B testing tool for native mobile applications, and their UI testing approach. Given the shut relationship between Facebook and Instagram, there area unit possible similarities within the structure and execution of their AB tests. LinkedIn conjointly shared some nice info on their own tool, XLNT, and also the rigorous A/B testing strategy they use to develop their UI.

When Instagram and Snapchat  Stories came out earlier this week I was ready to hate it. Being the direct copy of Instagram  Stories, I thought it would be DOA. But after digging into the product and playing with it, I think Instagram executed perfectly on the product and it could have some serious legs. That doesn’t necessarily mean Snapchat is in trouble or not good. But I’d like to think competition breeds greatness and Snapchat now has more of a reason to try harder. Not a bad thing.

I‘ve seen a bunch of people talking on social media about which “Stories” their brand should use — and I’m here to tell you that there is a really simple hack to run the same photo + video on Snapchat Stories and Instagram Stories (and have it look native to both). You can run your own little A/B Test Instagram to see which one gets more viewership.




Few general principles of ad optimization for

 A/B Test Instagram and Facebook :

  • Work with the entire audience, segmenting audiences where possible
  • Measure every campaign element such as comparing the CTR of the same creative on various audiences, and displaying alternative creative to the same audience
  • Test everything: different demographic targeting, buying type, placements, and bids
  • Use multiple versions of ad sets: different sets of creative per mobile and desktop and alternative CTAs
  • Use your CRM data for optimization: retarget users and advertise for lookalike audiences
  • Optimize ads and ad sets: switch on/off ads or adsets, or increase and relocate budget depending on performance

A/B Testing on Instagram

Step 1: You need to use Snapchat to capture the photo or video. You need to add it to your Snapchat story first. If you don’t do that, you will need to upload with the annoying white background.

Step 2: Make sure to save the photo or video to Snapchat Memories. Then export the video or photo to your phone.

Step 3: Open up Instagram, click on the + button to add to your story. Swipe down and you will be able to natively post photos and videos from the last 24 hours.

Use the photo or video you uploaded to Snapchat Stories and voila you have the same exact photo or video uploaded natively to both platforms. Now you can see which stories are performing better.

It seems some brands are already seeing great numbers from Instagram Stories.