There was a time when we had to go out of home and visit shops to buy products of our choice. Online shopping changed a norm coming down to us for centuries and we felt overjoyed. We no longer had to leave the confine and comforts of the home as we could buy anything right from our drawing rooms. We could visit shop after shop on the internet, search and explore from hundreds of categories to find the product of our choice. This was nothing less than a revolution in shopping and we had no reason to complain, at least most of us.
In a way, the internet changed the world we live in and gave an absolute comfort and convenience of shopping. At that time, it felt as if nothing more would be needed, at least on the shopping front. We were wrong then as we failed to consider the evolving tastes and preferences of buyers. We could not think that buyers would want more, as we were wrong. Buyers are a fickle lot and marketers understand that fully well. Buyers want more and they want to have a bigger say in the entire transaction cycle involved with sellers.
Buyers today want the freedom of customizing their own products; they want to change the look and feel of their product. They want to design their own product, personalize it and embellish it to match their unique tastes and preferences. Buyers don’t want to select from only what sellers or shops make them available, they want to explore further and beyond. Above all, they want to add specific elements such as images, messages, texts, clipart, colour etc. of own choice to make the product suit their discerning tastes and preferences. They don’t to select from whatever is stocked by online shops, they want more options.
The buyers of today are in no mood to compromise with their shopping as for them, nothing matters as much as value for money. As a result, they want to visit only those online shops where the option of designing own products is available. This is the major reason why shops not offering designing or customization options are either experiencing a drop in traffic or sales numbers. Buyers simply won’t visit a shop where options of personalizing own products are not available. Be it t-shirt, laptop, phone, cap, mug, cup, banner or shoes etc., online shops need to allow designing benefits to these all and much more.
In a nutshell, the trend of custom product design is catching up fast and online shops have no option but to use them. After all, a business will not succeed and achieve its objectives unless it gave buyers or customers more options and more choices. In a way, a business has to understand the changing tides in the market and must make ways to implement all those changes that buyers want. Without being customer-centric, no business will able to survive in this world of cut-throat competition.
Yusuf Javed is the proud founder and director of Product Designer Tool – an innovative company that provides personalized and customized online design software to clients. A tri-national (citizen of the US, UK & India) and tri-lingual management executive with decade-long experience in Digital Marketing, he has vast experience in building teams, strategic planning and direct sales.